The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. Knox Design Strategy was awarded Honorable Mention for the website developed for Texas construction law firm Allensworth.
Allensworth collaborated with Knox Design Strategy on the brand strategy, design and development of the firm’s new brand identity and website. We integrated the new graphic identity into the website design, and sourced elegant architectural imagery to highlight Allensworth’s attention to detail. Attorney and staff photography was an important piece of the new identity and site, with large and impactful images that highlight each individual’s personality.
For the website programming, we leveraged cross-linking opportunities across the open-source content management system for easy maintenance of cases, experience, and publications. We also integrated one-click customizable and downloadable PDF/Word templates into the back end for bio, practice and client pages, which simplifies the content management of bios and streamlines new-business presentation development.