Why should I choose this firm over the competition?
What would it be like to work with these attorneys?
Will they understand me? Can I trust them?
These are the questions that your website should answer. By the time potential clients are skimming through your firm’s “About” page, many are already feeling anxious and uncertain. They want to choose the right law firm for their needs, but they aren’t sure what to look for or how to assess what they learn.
How do they feel about what they read? How do they respond to what they see?
Your website is a rich environment where every detail – color, design, writing, and structure – builds your reputation. The website is your chance to speak directly to your audience. When done right, even the most subtle elements tell your firm’s story.
Have you made the most of this opportunity?
Some readers react emotionally. Some react logically. For most readers, it’s both.
When we’re hired to design a law firm’s website, we start with an initial discovery period. We need to understand your firm and your audience on a deep level. Our process requires taking a step back to learn and plan before we begin making changes. Only after we work through discovery and brand strategy do we begin making the creative decisions about how your firm can express its unique character. This mindset – question, analyze, plan, then create – comes from design thinking, and it is the source of our studio’s creative potency.
Your firm’s website is far too important to treat as an afterthought. Thanks to our founder Brandie Knox’s extensive experience with the business side of law and our team’s creative and design firepower, we know how to send the right message to the right reader.
