When it comes to product innovation, our UI/UX designers follow our tried-and-true process: discover, strategize, research, test, and iterate.
When working with a firm’s knowledge management and innovation team, our goal is to uncover pain points from different users.
For example, if a firm experiences regular bottlenecks, we can design a product that streamlines these inefficiencies. Another firm might want to offer its clients a resource that goes beyond legal services. Proprietary applications like this can help prevent problems before they ever begin. (Taking this “legal services and more” mindset can be a powerful differentiator for firms, as with our client Kelley Drye.)
Our UI/UX team works from within a design thinking mindset. Product innovation begins with taking a step back into discovery. Before we can begin to create, we need to understand everything about the firm’s current situation and the desired future outcome. What frustrations do various users experience? How are users solving these problems for now? What works? What doesn’t? How would these changes affect the firm as a whole?
Our UI/UX designers will use what we learn to design products for deeper and more lasting value. When we conduct user research and testing, we glean insider information that allows us to iterate toward more precise, more potent solutions.
Beyond expanding a firm’s vision of what new products and applications can do, our discovery process offers an additional benefit: encouraging buy-in from stakeholders. Launching an application without including key players in the process leads to low user adoption and engagement. Our team at Knox Design Strategy manages the product innovation process in a way that creates anticipation for change, rather than dread.
Product innovation signals the breadth and power of a firm’s vision. It benefits your relationship with clients and solves problems for stakeholders. Some applications can tap underutilized sources of energy, and others reduce errors. Whatever product we design will be one that speaks directly to your firm’s unique context and character. So let’s see what we can build together.
