Good design is more than pretty colors and elegant typography. Pretty colors won’t move the needle without a deeper meaning. A new product that only superficially deals with stakeholders’ pain points will never be used.
This isn’t to say that good design doesn’t matter, but that good design requires targeted objectives.
At Knox Design Strategy, we have a reputation for delivering high-impact results in law firm marketing and product innovation. Our clients trust us to tell their firm’s story, build products for better communication, and give them an edge on the competition. Brand strategy is key for law firms eager to reap the benefits of design thinking.
(Design thinking has become something of a buzzword in the past years, but at its heart, it’s a way to ask questions and analyze information in order to create smart, people-first design.)
Our brand strategy process always begins with discovery. Taking a step back to ask questions is a core part of who we are, and one of the reasons for our impeccable reputation as collaborators.
Our next step is to analyze what we’ve learned and collaborate with our client. Together we’ll build a plan for how the firm should position itself going forward. This new clarity makes it easier and more effective for our client to achieve key goals.
Strategy is never an afterthought for us because it’s the foundation for meaningful change. Though the final product may be all a firm’s audience and stakeholders see, the depth and rigor behind our thinking is what makes everything work.
