Rebranding is tricky, especially when it’s your own business – and you’re actually in the business. You know the saying, “the cobbler’s children have no shoes?” On the heels of our 15-year anniversary, I realized that I’ve spent more than two decades working with B2B professional services firms. Wait, what? Yes, I know. It’s simple math, but the years kinda crept up on me too…
In thinking about how I want to spend the next 15, I’ve made the business decision to focus on the legal sector, working primarily with the C-suite, directors, and managers at medium and large law firms and legal-adjacent businesses.
Our discovery phase, as part of our rebrand, validated many knowns and unearthed a few internal disconnects that led me to step back and reevaluate our approach to client service – to consider how clients benefit the most when collaborating with us – in other words, where clients obtain the most value. Fortunately, these areas also align with our true passion, which increases employee retention and builds a positive culture – core necessities of our nimble team – which is very important to the business and to me personally.
This isn’t a major shift, just some slight re-alignments to strengthen our focus and services we deliver.
Your needs fall into two distinct but related categories, which are our areas of focus:
Our law firm clients gain the most value by collaborating with us – not just on the task at hand – but anticipating future opportunities and challenges. We understand the business of law. Our experience in the legal industry allows us to be thinkers first – providing foresight and recommending proactive solutions as part of the process.
This isn’t a change in how we work; it simply means we are more selective about the kinds of clients and projects we take on – those where we’re poised to provide the most value.
You are the foundation of our business and our business is built on the relationships we’ve developed over the years. Yet, all law firms are not the same; we uncover and learn the nuances. We learn everything we can about you and your firm – the culture, the people, the work you do – leveraging the successes and understanding the challenges.
Our success is driven by you – our clients, ambassadors, supporters, and partners – without whom we wouldn’t be able to do the amazing work we do. For that, I thank you!
In our journey to create digital products for clients, we’ve come up with some pretty amazing ideas of our own. We’re excited to announce a new SaaS product, currently in development and launching soon. Moxx, a digital trial notebook, helps litigation teams collaborate more efficiently and effectively. Stay tuned for more details!
