Brandie Knox on the panel for NYLMA Small Firm SIG

Events

Panel Discussion: Rebranding in Smaller Firms Beyond the Visual Language

Anyone who’s ever been involved in a rebranding campaign knows it takes time, energy and commitment. But when executed properly, the results are well worth the efforts. We will discuss all aspects of rebranding – the initial research, positioning and brand identity, but we will also dig deeper to address the behind-the-scenes and less discussed topics of content strategy, public relations programs and search engine optimization. Utilizing a few case studies and our experience in working in teams, we will discuss process, approach and how to gain attorney buy-in and firmwide consensus. Finally, we’ll discuss how to ensure that everyone at the firm lives the brand long after the initial launch.

Panelists:

Linda Lee Ficano | Director of Business Development & Marketing | Fitzpatrick, Cella, Harper & Scinto

Brandie Knox | Principal & Creative Director | Knox Design Strategy, LLC

Melissa Seitter | Director of Business Development | Kobre & Kim LLP

Rosemarie Yu | Principal | Rosemarie Yu, LLC (New York-based communications consultancy) Educational Objective: Attendees will learn:

• How to bring together the best in the industry, through strategic partnerships, and manage them effectively
• The process for gaining internal buy-in from key stakeholders, internal and external
• Creating an integrated design, development, digital marketing and PR plan
• The importance of content in developing a successful thought leadership platform
• What search engine optimization can mean for your firm
• Best practices for marketing on the practice group level

Event information:

Legal Marketing Association (LMA) | Metro New York Local Group
Small Firm Special Interest Group
June 28, 2016, 12:00 am
Kobre & Kim LLP | New York
Organizer & Panelist