Brandie Knox participated in a panel at the recent LMA Northeast Conference where legal marketers discussed the challenges behind pitches and proposals. Panelists discussed a strategic approach that allows law firms to be more effective in seeking out winning opportunities.
The article “Leading Marketers Weigh in on Rethinking Law Firm Pitches and Proposals”, by LawVision, has done a great job of outlining the key takeaways from the panel.
“The most important consideration is alignment,” says Knox. “A firm should have a solid sense of its strengths, weaknesses, and its strategic direction as it decides to proceed…or not. Is this opportunity going to propel the firm toward its three-, five- and 10-year goals?”
Brandie Knox
