Spring Cleaning but for Your Brand [Infographic]

By Brandie Knox | March 22, 2016

Insights

The Brand Audit service from Knox Design Strategy is a great way to bring your firm’s brand identity into sharp focus. We start by doing our homework, researching your firm, getting to know its culture and client base, assessing your competitors and understanding the best way to differentiate your brand and uncover competitive advantages. We assess your internal workflow, resources and assets in order to discover your pain points. Assessment of Communications – Half Day In-person Review and Verbal Assessment

• Audit of the firm’s current branded communications, both print and digital
• Audit of the firm’s messaging across all communications, print and digital
• Discussion of the firm’s pain points and recommendations on overcoming them
• Review overall processes for account management and workflow (relevant for in-house teams)

Deliverables: No hard deliverables, verbal review and recommendations only Assessment of Communications – Brand Audit

• Audit of the firm’s current branded communications, both print and digital
• Audit of, and recommendations for, the firm’s messaging across all communications, print and digital
• Discussion of the firm’s pain points and recommendations on overcoming them
• Assessment of current trends and opportunities, as well as current positioning and recommended improvements
• High-level competitive review
• SEO review and recommendations
• Review overall processes for account management and workflow (relevant for in-house teams)

Deliverables: 5–10 page report Contact us for details and take a look at our infographic on branding for insight on all the nuances of building your brand. Shoot us an email or give us a call at 212.203.7597 for a brand audit session to review your current materials and process, and discuss potential next steps. We’re sure that you’ll find this initial conversation worthwhile. It’s also an excellent start to spring 2016!