Keeping a company’s brand active means paying attention to how it speaks, looks and acts over a lifetime. Brand Strategists often work with key decision-makers within a company to increase brand knowledge among internal teams, helping them develop their voice as brand advocates and activists. In this workshop, we will explore the art and science of maintaining the integrity of a service company’s brand, identifying critical junctures in the lifetime of a brand and addressing how to initiate an internal brand activation campaign that builds brand advocates from within.
