Every firm has its own unique process for preparing client pitches and responding to RFPs, yet we all face similar challenges as we try to develop business in such a competitive market. Please join us on February 12, 2014, as a talented panel discusses their insights about the pitch process and offers best practices for navigating the issues and concerns that often arise.
Topics of discussion will include:
- The lifecycle of the pitch/proposal
- How the pitch/proposal process is split between marketing, business development, and other areas
- Lessons learned from the pitch/proposal process
- How to ensure brand consistency through visuals and messaging
- How does your firm consider and decide to whom to respond?
- What is the win rate? How do you use this information?
- How do you decide what to include?
- Fee Structures
- Do you get feedback from prospects regarding wins/losses?
- Do you ask who your competitors are? How do you use this information?
- How much time is split between RFPs and other BD/Networking opportunities?
Event information:
Legal Marketing Association (LMA) | Metro New York Local Group
February 12, 2014, 12:00 am
Citrin Cooperman | New York
Organizer & Moderator